Can Boeing Rely on their Place in the Duopoly to Overcome the 737 Max-8 Crisis?
In today’s post the focus will be on the continuing crisis at Boeing, which started when two planes fell from the sky killing 346 people in total . In the business press recently, it has been suggested that Boeing may need to move to a ‘ Plan B ’ very soon before this crisis envelops the company, with a number of possible alternatives being put forward. However, in this post we will focus on the duopoly in the large jet airliner industry and seek to understand just how secure it is. In October 2018 a Lion Air Boeing 737 Max airplane crashed into the Java Sea shortly after taking off from Jakarta, killing 189 people . On the 10 th March 2019, a 737 Max plane flying under Ethiopian Airline colours crashed shortly after take off from Addis Ababa , killing all 157 people on board. Following the two crashes, that were connected by a failure of the Manoeuvring Characteristics Augmentation System (MCAS), all 737 Max planes were grounded and remain grounded to this day. Boeing initiall...