The Pressure on the Tobacco Industry Lights Up
Last month, here in Financial Regulation Matters , we discussed how the leading tobacco companies had increased their presence in Washington, D.C., since the arrival of Donald Trump, which went against Trump’s ‘drain the swamp’ campaign trail mantra but also revealed that the industry had recognised the need to undertake an increased and concerted lobbying campaign. This recognition was this week confirmed as an astute recognition because, on a number of fronts, the industry is being put under incredible pressure. So, in this post, the focus will be on assessing this new environment for the industry in order to question whether the industry even has a future at all. The global market for cigarettes alone stands at $700 billion, according to British American Tobacco (BAT), which represents an increase despite the fact that global cigarette consumption has been reducing year-on-year. Yet, in the modern age, it is obvious why the industry would want to protect that level of growt...