Start-up Profile – CRED iQ

Last year we reviewed a new entrant into the financial information landscape, with the start-up Sigma Ratings which exists to provide focused and specialised information regarding anti-money laundering and its effects on creditworthiness (amongst a number of other aims). In today’s short post we will be introduced to another start-up aiming to impact the marketplace, this time in the field of information relating to commercial real estate intelligence, which is particularly apt given the market shift in focus to commercial mortgage-backed securities over the past few years – that company is CRED iQ.

 

CRED iQ, founded by Bill Petersen and Michael Haas, has the expressed aim of providing the marketplace with a flagship platform which provides for interactive commercial real estate valuation, CMBS monitoring, and also involves a ‘lead generation platform delivering objective risk assessments to CRE (Commercial Real Estate) and capital market investors’. The innovative platform provides users with commercial real estate valuations that is based on in-depth and relevant market data, trend analysis, and more than 20 years of valuation experience, whilst the interactive valuation scenarios (MyQ) enables users to navigate user-friendly software that can adjust CRED iQ valuations and observe the adjustments across loans, deals, and portfolios. There are also elements of the platform that provides information on loss projections, portfolio analytics, and there is also the opportunity to set real-time alerts so that changes in the marketplace that may be relevant to a portfolio can be incorporated instantly into the decision-making process. Additionally, the company is launching what it calls Investment Quality Scores (iQ), which it says are ‘numerical tranche and deal level objective risk assessments free from market perceived conflicts of interest’.

 

The company states that it serves a number of industries, including mortgage brokers, leasing agents, investment sales, and capital markets amongst a large list of others. The independence that the company is seeking to display should be of real benefit to those potential industries that may use the new company’s platform and services. To subscribe to the platform, the rates are $149 per month per user for the Standard package, and $249 per month per user for the Ultra package. The new company is growing well, as evidenced by a current recruitment drive for software engineers and their recent contribution to a Wall Street Journal article which saw their valuation of the Fontainebleau Hotel in Miami incorporated into the analysis being developed by the WSJ. For those readers who may be interested in learning more about the company and the platform it offers, there is a free trial available. If more information is required, then the company can be contacted here.

 

The aim to inject impartial and considered information into the CRE landscape is a welcome one, particularly as the company aims to develop useful information that is free from the conflicts of interest that can cause so much damage in a field such as this one. Hopefully the company will continue to grow and we shall monitor its progress here in Financial Regulation Matters. You can follow the company on LinkedIn here.

 

Keywords – CRED iQ, Analytics, CMBS, Commercial Real Estate, @finregmatters.


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